KickstarterForum.org

hey CrowdEnergy those seem like pretty descent numbers, I'm curious what demographics (interests, keywords, age etc...) did you include when setting up your Twitter ad?

It seems to me that many people posting on here are looking for Kickstarter funding in the range of 30K give or take. Since I am only looking for 4.5K I wonder how some of the social media marketing budgeting translates to my project.

If I am only looking for 1/10 of the funding should I only spend 1/10 of the amount on social media ads?

So far I have spent nothing and have 244 likes on Facebook.

What is the ROI? I am sure this is much different per campaign, but still at $1 per like, getting a good return seems like a challenge.

I've seen somewhere that an avg. 3-5% of your Facebook page fans would pledge on your campaign ( and yes, it includes $1 pledges). But, depending if your product is $20 or &200, ROI will be different. And, on a side-note, $1 per like is outrageous, in my opinion. Also, you should prepare your fans to your campaign, because 90% of them have never hear of Kickstarter and don't understand the idea of crowdfunding. I've seen more than once the projects with 10,000+ fans and very low pledge level, because these people were waiting for the product to be available on market.

Thank you for explaining this.. I really appreciate the info.

Oh good point! That's something I didn't really consider that my fans might not know what Kickstarter is.

This is good granularity, thanks guys.

It would be so much easier if Kickstarter expanded their functionality to include granular link analytics which would go a long way to helping creators save money by determining the various sources. Indiegogo is far ahead of them in that way.