KickstarterForum.org

I just started running Twitter ads for the past two days, really good engagement rates, like 25% but I don't know if any convert to a lead.
I wish Twitter has conversion metrics, right now it only does impressions, clicks, and shares.

Do you have google analytics installed on your page?

Yes I do, and that what I've been looking at. Ironically enough, I just found out that do indeed have conversion tracking: https://blog.twitter.com/2013/conversio ... witter-ads
derp derp

@customglow

I think we value mail signups much more. Likes are only first engagement and hence don't really mean much.

Do you feel that the new followers are quality followers?

Twitter is "interest-oriented" and FB is "relationship-oriented". I think Twitter is much better than FB for promoting KS project. You want to present your product to the target audience.

I want to use Twitter Ads as well. What is a reasonable budget?

Assuming $0.45/follower, getting 4,000 followers = $1,800.

Follower Vs Backer ratio:
25% of the followers will become your backers = 1,000 backers -> $1.8/backers
10% of the followers will become your backers = 400 backers -> $4.5/backers
1% of the followers will become your backers = 40 backers -> $45/backers

What is the realistic ratio?

K

@bbd001 - It varies based on the engagement of the backers. Some of your followers also might be influencers who are more willing to retweet news articles you are featured in (that you tweet out) which lead to more backers. I think it's closer to 1%, unless you have a very engaged following.