KickstarterForum.org

Lately there has been a rise in the use of independent crowdfunding methods; projects that don’t use the typically third party sites like Kickstarter or Indiegogo to host their campaigns. Star Citizen has raised over $66 million on their own website and Scout raised over $474K for its home security device after being denied by Kickstarter “because it wasn’t far enough along in preproduction,” according to a ChicagoInno post. This crowdfunding trend isn’t right for everyone but can be a smart option for some startups who don’t fit well into traditional crowdfunding communities.

Below are some pros and cons that you might want to consider if you think launching an independent crowdfunding campaign might the right option for you:

Pros

1. Stronger branding

By launching a crowdfunding campaign on your own website instead of through a third party you are enhancing your branding by keeping the project all about you. Instead of being a highly funding Kickstarter campaign, your ingenious startup has taken the initiative to raise its own money by offering pre-orders on you own website. That makes the main source of information about you and your campaign the same place that you’d like customers to keep returning to when the fundraising is over.

Read the full post on CrowdfundingPR!
http://www.crowdfundingpr.org/launching ... pros-cons/

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