Key Crowdfunding Takeaways From This Interview:
- -How a diabetes diagnosis lead to a “flavored” cup
-How to build your team before a crowdfunding project
-Using crowdfunding to validate a concept
-Using crowdfunding to get media coverage when you launch a new product
-How corporations will use crowdfunding in the future
-How to set up your campaign to make your job easy once it goes live
-How PR agencies can make your campaign run smoothly
-What happens as a big campaign comes to a close
-Why it’s important to take risks
-How a scented cup is making the world better
http://artofthekickstart.com/tricking-y ... ight%20Cup