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Hi Aaron,

Thanks for answering. Bloggers would be great, but we can not send the product to them. We have 1-3 prototypes of the actual model but they are not made with industrial procedure so they are not stable enough for shipping (I hope you know what I mean) and unboxing it is not possible until we start production in summer...
I see in your signature that you offer free promotion, Can I get access to that?

Do you think we are in a good category? (Product design). we also thought about technology, but most of the products where totally men oriented so we discard that category. I sometimes ask myself if it was a good decision.

Lesielle wrote:Hi Aaron,

Thanks for answering. Bloggers would be great, but we can not send the product to them. We have 1-3 prototypes of the actual model but they are not made with industrial procedure so they are not stable enough for shipping (I hope you know what I mean) and unboxing it is not possible until we start production in summer...
I see in your signature that you offer free promotion, Can I get access to that?

Do you think we are in a good category? (Product design). we also thought about technology, but most of the products where totally men oriented so we discard that category. I sometimes ask myself if it was a good decision.

I'll make this one short as I just woke up from sleep yo.

Presentation wise ; 9/10.
Campaign marketing ; 6/10 - you dont have enough presence.
Education ; 4/10.

How do you know if its a success (educating your audience) : tell some random people to scroll through your website with 20% concentration and see if they manage to tell right away if it will be a good help to improve somebodies life.

I know its good for sensitive skins, I know you guys won awards, I know its easy to be used. But I dont know how it will benefit me, a random normal citizen of the world. Get what I mean? To do this, you also need to emphasise on what happen IF THEY DONT USE YOUR PRODUCT. Not in life threatening kinda way but to let them know the changes they can make with your product.

For marketing parts, you can reach out to parents blog, health blog, find anyone who promote healthy lifestyle (yoga, fitness, vegies etc) and ask them to do some cross promotions.

But all in all, the buyer platform will always be sponsored marketing on ads since you can educate the audience as much.

I pmed you. Let me know if you need anything else. Chills.

Thanks a lot for the advice. We will really take them into account

Lesielle wrote:Thanks a lot for the advice. We will really take them into account

No problem, let me know if you need anything else.

Hey Low Key,

Just a question that has been bothering me since forever.

Popular successful campaigns like Vue glasses - they have not even started shipping and their app isn't even up on the AppStore. But how is it that they are able to get techcrunch/popular journalists to do a review on them? It just doesn't make sense as their product isn't even closed to being ready (perhaps more so now since it is 2018)

If their prototype isn't even ready, and I doubt that they ship their products to these journalists, how in the world are their functionalities/product being reviewed?

andrewaaron wrote:Hey Low Key,

Just a question that has been bothering me since forever.

Popular successful campaigns like Vue glasses - they have not even started shipping and their app isn't even up on the AppStore. But how is it that they are able to get techcrunch/popular journalists to do a review on them? It just doesn't make sense as their product isn't even closed to being ready (perhaps more so now since it is 2018)

If their prototype isn't even ready, and I doubt that they ship their products to these journalists, how in the world are their functionalities/product being reviewed?

Just good marketing.

They can actually use a lot of Press Release company to make a statement. Doesnt matter if they want to say the company were founded by Elon Musk etc, the Press Release company will just spread the news. Not everything on the internet is true after all right? Just dont over do it I guess.

Updates coming soon!

It could also be down to "who you know". They might of been targeting these popular journalists for weeks/months even before they launched.

It does make sense really - who would a journalist prefer...someone they know and have been speaking to for a while (with the offer of a test unit) or a guy contacting them out of the blue, asking if they could get a free mention and receive nothing in return.

lowkey wrote:

andrewaaron wrote:Hey Low Key,

Just a question that has been bothering me since forever.

Popular successful campaigns like Vue glasses - they have not even started shipping and their app isn't even up on the AppStore. But how is it that they are able to get techcrunch/popular journalists to do a review on them? It just doesn't make sense as their product isn't even closed to being ready (perhaps more so now since it is 2018)

If their prototype isn't even ready, and I doubt that they ship their products to these journalists, how in the world are their functionalities/product being reviewed?

Just good marketing.

They can actually use a lot of Press Release company to make a statement. Doesnt matter if they want to say the company were founded by Elon Musk etc, the Press Release company will just spread the news. Not everything on the internet is true after all right? Just dont over do it I guess.

Low Key — Trying to get a hold of you!

eric@breathewithb.com

breathewithb wrote:Low Key — Trying to get a hold of you!

eric@breathewithb.com

done. please check your email from Juzo.