KickstarterForum.org

Your campaign video is one of the most critical elements of your crowdfunding campaign. Kickstarter even claims it is the most important part of your page, as it’s typically the first thing people see and interact with on the page. As you’re planning your video, think of it as a trailer for your crowdfunding campaign and a way to draw people in by explaining the 4 W’s (who, what, when, why).

Length

There is no length requirement or limit on Kickstarter or Indiegogo, but we generally recommend videos to be around 2 minutes long. Anything shorter than 2 minutes and you’re probably not giving potential backers all the information they want in order to back your product. There is nothing wrong with a video that’s longer than 2 minutes, but be sure to use your time wisely- no one wants to hear you ramble for 5 minutes about technical jargon that they don’t understand. When in doubt, think of the video as the trailer and the text in the campaign as the movie.

To learn more about the key elements of a crowdfunding campaign video, click the link below!

http://artofthekickstart.com/key-elemen ... gn%20video