by denemante » Thu Feb 27, 2014 9:00 pm
Has anyone used and had good experience with a KS consultant yet? Seems like KS is well-suited for the average person to manage themselves. Then coupled with advice found on sites like this one, it should get people moving in the right direction.
However - one thing I haven't found yet is a company who will promote your KS campaign for you. For example it's well-known that most of your KS funding comes from friends/family/Facebook friends, etc. (or so they say). As such, most probably have 200 such people in their life, and could probably squeeze them for $25 each, thus reaching a $5000 goal. But if every new backer is worth $25 to you, then in reality, how is that any different than a normal product for sale?
If I already had a $25 Widget for sale, I could go out and spend $2000 on advertising/marketing, and with luck, make $2500 in sales for a $500 profit. On Kickstarter, wouldn't it be much the same? Why not run a PPC campaign? If you spend $100 a day to advertise it, but get $125 in pledged funds, why not?
Or even use affiliate marketing. An affiliate might earn $5 for every $25 pledge they gain you. But with affiliate marketing, you don't have to spend that $5 until after you have the $25.
The whole point of KS is to get your product "out there". The more people that see it, use it - that's more people to talk about it, review it, and spread the word about it.
So it's almost like you handle your family/Facebook friends by yourself. That's "easy". Then a consultant would be responsible for getting strangers to pledge money.
Or is this what KS consultants already claim to do?