Their Kickstarer campaign raised $654,557 and then they transitioned onto Indiegogo, where they went on to raise an extra $1.2 million.
But, this story isn’t just success, success, success.
I spoke with the crowdfunding consultant, Ivan Zatko, who worked on this project, and he had a scary revelation to share.
While this initial campaign was a massive success, the second campaign he worked on was a failure…
Even though the team raised more than $50k on Kickstarter, the team ended up having to cancel the fundraising campaign.
Read the article here: https://www.crowdcrux.com/raise-1953898 ... -campaign/
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