Can't stress enough how important email is to get that funding on crowdfunding!
How do you best collect those emails?
An effective landing page.
It will be your main tool to get you fully funded on your crowdfunding campaign on Kickstarter or Indiegogo.
Yes, this one page will help you to do that.
That’s because long before your crowdfunding campaign actually goes live, you’ll be using your landing page to attract potential backers. Therefore, the one and only goal of your landing page will be to capture their contact information (email).
While it might seem like a perfunctory part of your campaign, how your landing page is designed can make or break the foundation of your campaign.
People who come to your landing page have three options:
1. Opt-in to your email list.
2. Hit the back button.
3. Close the browser window.
The one, and only goal, for your landing page should be to get people to opt-in to your email list.
This allows you to communicate with them for your upcoming campaign and launch.
The Basics: 5 Things That Must Be On Your Landing Page
Good landing pages make all the difference in crowdfunding campaigns. But you don’t want your audience to simply land on your page; a great landing page effectively converts visitors into leads and potential backers. In addition to a few must-have elements, landing pages must add power to their punch in order to drive conversions and get leads for your Kickstarter or Indiegogo launch.
The key elements of a great landing page are fairly simple:
1. The Image
2. The Headline
3. Supporting detail
4. The Promise
5. The Call-To-Action
If anyone is interested in the full version of the article that goes into detail about how to create a landing page that converts up to 50% of visitors into an email lead, feel free to read it here:
https://crushcrowdfunding.com/how-to-build-the-ultimate-crowdfunding-landing-page-that-converts-at-50/