1. First and foremost, you should make your product’s title say it all. It should be catchy and worth that click. Always remember to think from the perspective of the backer and whether you would have clicked your project after seeing that title if you were a prospective backer. Like the recent campaigns from Jaunji and Oros Apparel does.
2. Next should be your focus on the project video. This is because most crowdfunding platforms like Kickstarter and Indiegogo start the project description with the video. If that doesn’t display how your products would work in real life, you can be sure to have lost half the battle already. You can have a look at the video of Magnetips to understand my point more clearly here. It’s descriptive, creative and not boring at all!
Continue Reading ->
http://thegadgetflow.com/blog/enhance-credibility-crowdfunding-campaign/