By no means am I saying that a $1 pledge doesn’t work. It does but only if you don’t give back a key chain or a mention on some random “Thank You” list. Just like every other area of the campaign, this is an important section too. If you don’t put up a well balanced pledge reward chart, all that effort can simply be a waste.
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http://thegadgetflow.com/blog/how-to-design-a-perfect-pledge-reward-chart-for-crowdfunding/