On May 20 2015, Shelly Floyd launched a Kickstarter campaign for Silisonic, a unique sonic facial cleanser and massager with interchangeable silicone heads. About halfway through the campaign the creator decided to cancel funding, having only raised $1,883 of her $50,000 goal.
“In hindsight, for Kickstarter, I should have done more marketing,” Shelly shared with CrowdCrux, reflecting on her project, “For example: reaching out to more bloggers, gathering more email addresses, performing live demonstrations, etc.
I should have spent about 3-6 months really getting my product out there before starting the countdown on Kickstarter.”
Read the article here:
http://www.crowdcrux.com/silisonic-usin ... pre-sales/
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