I've noticed there's a topic in this forum "Facebook Ads - Do they deliver?" and "Where can I find a great person for FB ads?".
I was lucky to know a person who was Facebook Advertising Geek and was also the primary advertiser of some of the most successful crowdfunding campaigns, including Filippo Loreti (€4.8mn), MyKronoz ($5.3mn), Superscreen ($2.5mn), LIV Watches ($1.7mn and $1.1mn), Quartz Bottle ($1.3mn) and Sequent (1mn CHF), where he has put his love for algorithms and data analysis into full action.
You can easily find his name and his blog on Google, but unfortunately, he is no longer doing Facebook Ads for Kickstarter campaigns. Luckily I was able to interview him some time ago and he has shared really great tips on Facebook Ads.
The truth is that most Kickstarter projects that raise a hundred thousand dollars or more use paid advertisements.
In this video, you will learn, how the process of lead generation using Facebook Ads looks like and the difference between ads during the pre-launch and live campaigns:
https://youtu.be/oKjY5tgELnE
Enjoy!