This week on the Art of the Kickstart podcast we interviewed Henry Wang of Kistler!
Key takeaways from this episode include:
-[1:05] Henry Wang joins the podcast to talk about the Kistler Aerogel Jacket.
-[4:00] What pre-campaign efforts helped the team launch the product successfully?
-[5:40] Why did the Kistler team connect with Enventys Partners?
-[7:30] Henry talks about the video they made to market the Kistler jacket.
-[9:20] What are some of the stretch goals that Henry and the team included?
-[10:20] Responding to customer feedback. Why did they launch during the holidays?
-[13:30] Henry enters the Launch Round; rapid-fire questions.
-[20:20] Why you should check out the Kistler Aerogel Jacket.
Check it out and let us know what you think!
https://artofthekickstart.com/lessons-from-crowdfunding-the-warmest-jacket-with-henry-wang-from-kistler-aotk-260/