A month ago I wrote a post about misleading marketing on Gamasutra, it was mostly meant for fellow game developers, as is this one. In that post I talked about how raising expectations and player disappointment can lead to a corroded "ecosystem" for games. I proposed to test an opposite: a sober level-headed crowdfunding campaign with no social network to speak of, no press connections and no flashy things. Just purely a concept and videogame in it's early stages, present it as such and see how well it would do on it's own. That campaign ended last week and was a financial failure. Perhaps there's something to learn from this.
Killer tips! Did you like it?