KickstarterForum.org

One great thing I’ve noticed about crowdfunding is how platforms are driven to support the creators who use their service. They do these things in a bunch of small ways, like helping creators learn how to run their projects well with guides or tutorials, hosting different events meant to promote the arts, and even go so far as to helping successful creators figure out what comes next after they’ve successfully raised money on the platform.

Popular platforms like Indiegogo and Kickstarter also release statistics on the projects launched on their platforms. They share these stats through their blogs in a way that is easy to understand. This helps creators learn what works and what doesn’t.

Last month Indiegogo’s CEO sat down with TechCrunch to discuss some of the data they have collected and gave suggestions to creators based on what they’ve found. Over the course of the interview, Rubin said that the three most important things to focus on are 1) your pitch, 2) being proactive, and 3) finding an audience:

Your Pitch

1. According to Indiegogo’s data, your campaign will raise 114% more funds if you include a video. People tend to be lazy and want to get information as quickly and hassle-free as possible. Including a short pitch video that tells them what is great and important about your campaign can encourage them to spend a few more minutes of their busy day checking it out (and maybe even pledging!). For help with this check out my recent article on how to make a Kickstarter video.

Read the full article on CrowdfundingPR!
http://www.crowdfundingpr.org/9-crowdfu ... ava-rubin/

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