Video is an often overlooked element of many crowdfunding campaigns, but it’s actually one of the most important factors in whether potential backers actually make a pledge after landing on your campaign page. Research from IndieGoGo shows that campaigns with videos are 4x more likely to get funded than those without.
With everything that you’re already doing to get your campaign ready to launch, it’s easy to feel overwhelmed, so the idea of trying to plan and coordinate a video shoot can feel incredibly daunting.
Read the article here:
http://www.crowdcrux.com/proven-tips-fo ... -converts/
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