Spoiler alert: if you haven’t run a crowdfunding campaign and do not plan to – this story would probably be a waste of time for you.
Having read dozens of articles on how to run a successful crowdfunding campaign, I realized most of them have something in common. THEY ARE USELESS. Just think, how many times you’ve read about the importance of ‘building your email list upfront’, about ‘utilizing your social media’ and ‘having a quality video’? In my opinion, trying to employ such unquestionable and, at the same time, vague instructions when working on your campaign would be a crowdfunding equivalent of planning your career based on advices of a Life Coach.
That’s why I decided to share a handful of very small, yet concrete and actionable techniques we used when raising over $160,000 for Jammy Guitar on Indiegogo.
Read the article here:
https://www.crowdcrux.com/6-tested-tech ... -campaign/
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