Most people don’t like taking risks. If you want people to back your crowdfunding campaign, you need to address their uncertainty first. You do this by giving them the facts and a chance to get to know you. If you are successful, they will start to trust that you can provide the results that they expect.
Give potential backers facts, answers, and background information on you and your project. Doing this will help reduce uncertainty around your campaign and get you more pledges.
Read the article here:
http://www.crowdfundingpr.org/ways-to-r ... r-backers/
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