In the past, we’ve written about how you can use BuzzSumo to create a media list and identify influencers in your niche prior to launching a crowdfunding campaign.
Many popular brands like Yahoo!, BuzzFeed, National Geographic and TED use BuzzSumo to research content that’s going viral as we speak, so that they can get in on the frenzy.
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http://www.crowdcrux.com/ways-to-master ... free-tool/