This might be a bit of a controversial post. I’m about to break down some of the marketing principles that the most successful crowdfunding campaigns use to get backers and funding.
These are POWERFUL tactics that should only be used if you truly believe you have an awesome product that will benefit the lives of your Kickstarter or Indiegogo backers.
Also, although some of these can be used for personal cause campaigns, as I’ve outlined here, I think that they’re primarily effective for product-centric crowdfunding campaigns.
Read the article here:
http://www.crowdcrux.com/proven-crowdfu ... t-backers/
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