Launching a rewards-based crowdfunding campaign can be a low risk way to test the waters and raise capital for the first iteration of your product or startup company. Being well-prepared in all aspects of your campaign can go a long way in helping you start a successful business, but crowdfunding does come with some responsibilities that need to be met.
Most backers realize that by supporting crowdfunding projects, they are essentially investing in ideas, and that things might not necessarily go as planned. Still, you are expected to do your best to deliver, and creators who fall short often come under fire from their backers, the media and platforms.
http://www.crowdcrux.com/5-common-fulfi ... ems-avoid/