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If you have already had your hands on launching a crowdfunding project, you will know that this is not an easy process. Just launching a project isn’t enough. You need to think of ways to increase the outreach and attract more potential backers towards your project. But these are real people we are talking about. Spammy marketing strategies won’t work with them. What you need is something totally genuine and out of the box. You can always brainstorm your ideas with your team (if you’re working with one) or discuss on forums and come up with fresh ideas to make your project even more successful. Here is a checklist with 20 important tips and tactics that can help you get started with the process.

1. Plan your social media strategy from beforehand. Gathering a good follower base prior to the launch of your product isn’t a bad idea after all.

2. Make sure your posts on social media platforms are catchy and not repetitive. Try to highlight the attractive features of your product every time!

3. Having a blog always works. You can talk about the work progress or even discuss the benefits of using your product throughout your campaign period. Using good headlines is a must in this case. The CoSchedule Headline Analyzer can prove to be useful in that zone.

4. You can always have different strategies for different social media channels. For example, using Twitter as a forum to chat with your potential backers shall work. Instagram, on the other hand, can be your way of interacting with your followers through images.

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