KickstarterForum.org

Content marketing is an inexpensive way to reach your target audience, educate them about your mission, and encourage them to give to your cause. It might take you some time to get the hang of it, but if done well content marketing can lead to more donations and awareness. According to the Content Marketing Institute:

“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Read the article here: http://www.crowdcrux.com/content-market ... onprofits/