hyperstarter wrote:It's all about building up hype. Also it's about knowing who is going to back your campaign on Day 1!
For example, which is better - just launching a campaign and then sending out newsletters with a direct link OR...
Letting potential backers know the benefits of your product, when it's going to launch, how much and of course...how they can support you.
- Other benefits are using something like Mailchimp to check which individuals actually clicked and opened your message, to those who didn't. You can even test which words and subject line worked best to grab their attention.
Hope this clears up this subject as to why a mailing list is so important.
luiskickstarter wrote:hyperstarter wrote:It's all about building up hype. Also it's about knowing who is going to back your campaign on Day 1!
For example, which is better - just launching a campaign and then sending out newsletters with a direct link OR...
Letting potential backers know the benefits of your product, when it's going to launch, how much and of course...how they can support you.
- Other benefits are using something like Mailchimp to check which individuals actually clicked and opened your message, to those who didn't. You can even test which words and subject line worked best to grab their attention.
Hope this clears up this subject as to why a mailing list is so important.
Well, you are correct, on pre launch we can measure all you have said.. customer feedback, testing ads, video etc..
hyperstarter wrote:No problem. I also wrote a free guide on this a while back on "How to Collect 100,000 Emails":
https://www.linkedin.com/pulse/how-coll ... giles-daweluiskickstarter wrote:hyperstarter wrote:It's all about building up hype. Also it's about knowing who is going to back your campaign on Day 1!
For example, which is better - just launching a campaign and then sending out newsletters with a direct link OR...
Letting potential backers know the benefits of your product, when it's going to launch, how much and of course...how they can support you.
- Other benefits are using something like Mailchimp to check which individuals actually clicked and opened your message, to those who didn't. You can even test which words and subject line worked best to grab their attention.
Thanks for the guide!
Hope this clears up this subject as to why a mailing list is so important.
Well, you are correct, on pre launch we can measure all you have said.. customer feedback, testing ads, video etc..
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