by tina-m » Sun Jun 14, 2015 11:26 am
I helped run a campaign for a film and it was successful BUT it was only for some money - specifically their insurance for shooting in Greece. We researched a lot of films and it seemed the successful ones had a lot of the film done and needed funds for either post-production, distribution or marketing type things. Though the film I helped didn't have that yet they had a very strong background in the industry behind the scenes (production, VFX, storyboarding, theatre, etc) and already had the funds for most of the production stage.
They also did offer physical rewards: behind the scenes postcards, DVDs, and quirky things like the director's recipe book! They also offered VFX classes I think. That really suited the director's personality and the film though, so think about your genre and yourself and what might be odd and special even if not directly part of the film.
Like sbriggman says, definitely pull in the whole film team for social media. If any of them have newsletters and mailing lists be sure to use those.