by Charles » Wed Apr 08, 2015 2:56 am
Your Kickstarter project is 37 hours away from concluding its campaign cycle. You have the choice of cancelling it, or just letting it run its course and conclude unsuccessfully. Here are some comments and observations for food for thought, in case you decide to relaunch the project at a later date.
1. Many Kickstarters fail on their first attempt. If at first you do not succeed, try try again.
2. Being in Day 29 of a 30 day crowdfunding campaign cycle, your Kickstarter project page lists your project as having a grand total of just six shares on Facebook. That does not denote much in the way of effort, as far as getting the word out about your own campaign. Thus, every four days or so, it got shared just a single time. That approach will likely NEVER succeed for you.
3. Your project page is dominated by black and white images. Why? Color provides more visual punch, and especially when utilized in conjunction with human beings.
4. You're attempting to market a product, but you're attempting to market it to human beings. You're selling men's underwear, but you make no real use of women as imagery. You incorporate some good male models, as far as how they look - but, look at what it netted you. The problem isn't your product - it's your showcasing of it, or perhaps it would be more accurate to say, your failure to showcase it. It lacks visual punch. Because it lacks visual punch, it lacks excitement. You need to generate more positive energy. Consider various ways that running shoes get marketed, for comparison's sake.
5. Your company's social media presence is almost non-existent. This explains the lack of shares, that and your own lack of effort.
Anna Davidenko has 1,256 friends on Facebook. Yet, your project has 6 shares, according to your Kickstarter project page? How much effort is the whole team putting into it?
6. Over a span of 29 days, you failed to post any Updates on your Kickstarter project page. Your project page also has zero Comments on it. You cannot create buzz about your product or your project that way.
7. The Ukraine is in the news a lot, these days. Your product fails to utilize that to its advantage. Is your underwear the key to lasting peace in that region? Or just lasting comfort? Can your product bridge the proverbial and real divide? The real battle is the search for better underwear. The real fight is finding it. There's an infinite number of ways to market underwear. You chose a very bland and sedate approach. That doesn't craft an image of excitement for you. Think outside the box. Find or craft a way to make the introduction to your product more interesting to people, both men and women. After all, many men don't shop for their own underwear.