Hi @Sacharya78, you can reach out to more potential backers using one of the cheapest marketing tools out there, Facebook
Facebook is still the largest social network that's especially crucial to promote your Kickstarter campaign. I can say this because my campaign (see:
http://kck.st/2e4tb2z) gets a lot of traffic and HIGH conversion rate from Facebook (i.e. 10-20%) because:
1. We built a vibrant, close-knitted online community before we launched our Kickstarter campaign.
2. We always post great content CONSISTENTLY that add values to our audience's interest and we try our best to avoid being over pushy / too sales-oriented.
3. We hold weekly Facebook contests to incentivize our followers to share our Kickstarter campaign content to their Facebook timeline, which in turn reaches their friends of friends. This is a great way to increase brand awareness.
4. Last but not least, we run Facebook Ads, which is a great avenue to for targetted advertising. We can modify the group of audience we want to target.
For more tips and tricks on how to promote your Kickstarter campaign, check out my thread here:
post33834.html#p33834