Crowdfunding PR is one of the most essential strategies for any crowdfunding campaign on Kickstarter and Indiegogo.
During your crowdfunding pre-launch stage, you need to use very effective strategies to be able to connect with journalists writing for your intended audience. Here is a strategy to DIY your PR.
When it comes to crowdfunding, especially for the first 20 to 40 thousand dollars, the people that matter most are your actual friends, family, acquaintances, colleagues, coworkers, and anyone else who you have even the slightest amount of personal connection within your life.
10 Ways To Get PR For Your Crowdfunding Campaign
- 1. Reach out to your network.
2. Research coverage of similar campaigns.
3. Build relationships ahead of time.
4. Attend events.
5. Email people personally.
6. Test and modify.
7. Make a video (or many!).
8. Target your ads.
9. Create an Infographic.
10. Compile a Press Kit.
When is the best time to contact Journalists? Before your campaign launches
This should be included in the planning phase of your campaign. Months, even years prior, you should already be in touch with journalists in your industry. When you’re getting close to launch, reach out to let them know the campaign is launching soon.
So how do you get your story noticed?
- Step 1: Identify Relevant Niches
Step 2: Find Your Journalists: Rule number one is you should not be emailing the generic press@outletname.com email or using the website’s generic contact form. Take the time to find the journalists that have shown an interest in you, your cause or related topics before.
Step 3: Check Website Rankings
Step 4: Hone down on the compelling reason
Step 5: Engage with the journalist before you pitch
Step 6: Create the perfect story
Step 7: Write a compelling pitch email
Step 8: Follow up
Step 9: Thank the journalist
Seriously, be sure to share the online press support in as many locations as possible. It is a fantastic way to show potential backers that there is merit to your crowdfunding campaign. They’ll be more likely to support your campaign with this type of press support.
Remember: a social proof is key.
If you want to learn more, head to the blog!
https://crushcrowdfunding.com/the-crow ... nd-beyond/