Hey Actrek, How are you doing today?
Unfortunately I do not have a solid answer for you as every campaign is and should have different analytics depending on their funding goal, marketing/promotion efforts, project type, and many other factors. Check out this thread here if you are interested in seeing some other creators video play statistics (and while this thread is quite old, it may help give you a few more ideas):
what-are-the-video-page-stats-like-for-your-campaign-t897.htmlIf you are looking for ideas to specifically increase video plays, some creators tend to add banners at the very top of the main description/content area with arrows/text (saying something like 'Watch The Video, See Video For More Information, etc.) and that may be what you are looking for. Regarding drawing more backers to view your page, there are quite a few things you can do, but as your campaign already has quite alot of funding, I would probably have to write up quite a list below to find something you are yet to do so please feel free to pm me if you are interested in discussing this topic further.
All the best with Actrek!
Kind Regards,
Jake
Team Backertree!