KickstarterForum.org

Gotta have connections. Gotta be able to market to lots of people and get their attention.

[b]Hi I'm a reporter looking for anyone who has had success - or failure - aiming a kickstarter at older folk. (like 60 and older) who may not be highly skilled computer users, please email me at psg2103 at gmail dot com

I did run a project that failed. I learned an expensive lesson and will implement the following for my next project:
1. Write a crystal clear pitch.
2. Well thought through rewards
3. Strong ability to promote the project

that each and every campaign is different so while there are some tips that would increase the efficiency of anybody running a campaign, focus on building your particular network (family and friends) and the resources they offer (advice, suggestions, and relationships) and start with that.

1. Have a clear strategy for getting the word out before launch. Prepare images, write-ups, emails, and a list of your top connections in advance so you can work on marketing during the campaign. 2. Add-ons and new rewards should be thought of in advance too. If you find yourself in the middle of the campaign designing an add-on, you'll take valuable time away from marketing. 3. Respond to backers and would-be backers as soon as possible. Use updates to stay connected and keep them excited.

One of my main takeaways so far has been that a lot of the required promotions amount to repetitive and monotonous mind-numbing tasks! So I've been portioning it out- like I want to send 200 personal emails, so I've been writing 20 a day and saving them in drafts. Even 20 a day is a lot! But way better than doing 200 at once:)

www.bigspoonmovie.com

Don't bite off more than you can chew! Don't take one something that you don't have the capacity to fulfil in a timely manner. Haven't had this myself but is a reoccurring issue with many projects.

Thank you for this post!!

Does the number of people visiting your page impact its visibility? How do people 'discover' it on Kickstarter itself?

@arader - would recommend asking this on the ama going on right now - raised-over-246-on-4th-campaign-ask-me-anything-ama-t1979.html