From a recent launch, I learned that there's a way to get leads that are 12x more likely to become a backer!
Typically, you’ll see 3-5% of an email list convert into a backer by the end of your campaign. That’s quite low compared to the effort you’ll have to put in to even build the email list.
This all changes today.
How Move Found Leads 12x More Likely To Become A Backer
With this problem of finding the most qualified leads in mind, we knew that we wanted to build a funnel that helps determine how likely people are to buy. Simply put, we set out to find people with the highest purchase intent.
This is how we did it:
Facebook/Instagram Ad
A person clicks on a Facebook/Instagram ad and is taken to a landing page.
Landing Page Signup
On the landing page, the main call-to-action is to give us their email address so they can get notified when we launch.
This is where the typical lead generation funnel for crowdfunding ends. We took it one step further.
$1 Reservation Payment
After the person has given their email, we then make an offer for them to put down a $1 deposit to reserve the membership at the best discount and early access to the project.
Move Insiders Facebook Group
If they put down the $1 deposit, then they are invited into the closed Move Insiders Facebook Group. Here, group members had direct access to incredible Move content as well as live AMAs with the founder. This group proved to be an incredible place to foster community before launch and test out any of our lingering ideas.
Launch Day Results That Completely Blew Us Away
We weren’t exactly sure what to expect on Launch Day: how would people who placed a $1 deposit differ from those who did not place a $1 deposit?
What happened next was completely shocking...
Read the rest of Move's story on the blog:
https://crushcrowdfunding.com/how-move- ... aunch-day/