makingmodern wrote:Our campaign was going to be successful before we even launched, because we invested in creating a great email list.
https://www.kickstarter.com/projects/ma ... ry-guarant
gotalkpro wrote:Hi guys,
Our first launch was a fail, hence a great lesson!
What we've learned:
- choose a good moment to launch (middle of Xmas is NOT a good moment!)
- do homework BEFORE launching, do not count a great idea will promote itself
- connect with people, gather emails, reach out to journalists at least a month before launching
- plan an advertising budget of at least a 1000 USD, preferably much more
- do not trust every spammy email you get - people will offer you hundreds of backers without any genuine interest or advice in your campaign and success
- master social media, an agency will not do it for you or it will cost a fortune
More lessons coming soon as we'll relaunch!
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