xiller wrote:I noticed that you have canceled your Kickstarter project even though it started well. Do you think that you did not have a strong enough community around you? You are right that we do not have it yet but our object is also about testing the market and not only getting the game funded.
I hope you will get the funding for your wallet since I can really see a future for it.
Anton
c1ue wrote:Interesting stuff.
Conclusions:
If you're offering a new product for which donations = units sold, you must do PR. There really isn't any reason not to because more traffic = more donations, and you don't have to worry about people stopping once you hit goal because they'll want the product. If your product isn't attractive, of course, you'll have wasted your PR money, but regardless you'll get more traffic than if you hadn't. You don't have to do PR - I did see a couple of projects which garnered considerable traffic, but these projects did so via extremely sophisticated social media work. We're talking huge lists of relevant blogs + names of the bloggers, then flogging already large social networks for intros from mutual friends. This obviously isn't for everyone nor can anyone even realistically be successful at it.
Another way to be successful without doing professional PR is having a product which is very niche, but going after the blogs which focus on that niche. A number of photography related projects, for example, did very very well despite no major media mentions, but with some number of photography blog coverage.
Anyway, with what I've learned - I'm in the process of shooting the video and tuning the Kickstarter page. I'll probably go live 1st week of September, and will see whether my above work was fruitful or not!
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