Well, I have learnt how to be unique from others. I didn't even get a single backer when I had signed up on Kickstarter and tried it. But, after reading bunch of success stories, I understood that i need something that others don't have.
We've found it mind-boggling. We looked at similar Kickstarter campaigns and figured it would be simple enough. Getting press coverage and attention hasn't been too difficult due to our interesting product, but our conversions have been rock bottom. Over 2800 views of our video, and thats come to 2 pledges for our product.
Networking in advance is critical. We were worried that by posting about us before launch, we would in fact lose interest by the time we launched. Instead we were playing catch up when we finally kicked things off, trying to get the media to write about us in a short turnaround.
I've learned that everyone has an opinion regarding your campaign. Listen, digest, and adjust only if it complements your messaging. If you strive for perfection you will drive yourself crazy and make so many changes you lose the flow of your campaign. There is little information about your campaign to guide you in promoting-to get geographical data you must schedule it out backer by backer. Only hint at age is pictures. No explanation for cancellations. You can see how many viewed your video and how many completed, but when did they quit-5 seconds before the end or did they hate it from the beginning? Honest feedback is hard to get. Talk to people that will tell you why they didn't buy. Crowdfunding is still relatively unknown. You will need to educate your networks.
I've learned that the Kickstarter model has some really incredible benefits for the entrepreneur that would take years and years to achieve without crowdfunding. It forces you to do preparations you would otherwise leave for later and either never do or not get done for literally years.
I'm pretty sure I've learned that Kickstarter advice about length of campaign is not applicable to everyone and misleading for many. I'm going to blog about these topics later because right now I'm only 11 days into my campaign...
As someone with a live project on Kickstarter, I learned not to expect the same rocketting success you get at the beginning to continue. Soon it plateaus and you'll definitely have to try and hussle to get the word out.
I'm very new to Kickstarter (just launched my project yesterday), but I'm finding that using the networks of family and friends to get the word out can be key to reaching my goal.
If there is one bit of advice I would give project managers, it is that what you are providing your backers is not just a product but also the experience of seeing the product developed and delivered -- you are letting them into the sausage factory.
So frequent project updates are a must. I've done over 30 in mine.
You need to get as many friends and family to donate to your project in the beginning, at least ten or more. Otherwise, Kickstarter doesn't start displaying the backer's names until you've reached 10 backers. This is crucial, because no one wants to be the first to donate to a project. Once they see that there are already others who have backed your project, then they might feel more inclined to do so, Also, when one of your friend's donate, their friends could potentially donate once they visually see that there friends have donated. In theory, it should create a snowball effect.