Good question! I would recommend beginning to explain what Kickstarter is to your friends and family. Also, start to get a mailing list going and the website up, if you haven't already.
Learn how to succeed on Kickstarter: here. Submit a free press release for your Kickstarter campaign here.
@Sbriggman Soon my company will be launching a video to complement our landing page. Check it out at focalvid.com Since you are so active in this Kickstarter community, I would love to hear your thoughts!
1 - pre-kickstarter audience - you need them to get a boost at the very start of your campaign 2 - A video of yourself or your product/project 3 - Roadmap until the completion of your product/project 4 - Build the audience trust from first impression