by artphotodude » Sat Sep 03, 2016 11:17 pm
Am New to Crowd-Funding, but have been dealing with sales and salesmen for years, and one of the most import things is repetition. Now its been said that Millennials and a large hunk of the market are immune to adds, and for items of mixed-appeal, this has likely proven true, BUT for people that say - like your item, but are not sure they can justify the cost, it really does pay to be persistent.
It's said that it takes, on average 11-exposures to an idea to get most people to seriously consider it (early adopters are an exception to the norm). With Twitter and other 'High Speed' connections - this is likely even more true, due to the frequency of change.
But if someone is already 'In-Like' with your item, and sees it enough times, (especially if there is some change in the presentation - showing additional points of interest or value), that ONE TIME THEY DECIDE TO BUY was how many times you needed to present the product - nothing less would due.
Also, if you can mix in articles that have a 'feeling' of the type of mood or quality you are trying to present - do that too. Having normal tweets, posts and such that are not related to your campaign but that support the emotional tug of it are very useful. I personally share lots of info on Space, Open-Source Software and also on a TV Show Fan-community, and people who like my opinions and contributions on those fronts have been very supportive on the Kickstarter. In fact, my first backer was a gentleman who uses a free Mac app I've been developing for years. We're not funded yet, but the same people keep putting likes on the discussions, and after a while, that can turn into a commitment.