This is an older thread, but I'm hoping this can shed some insight for other people looking to launch!
Everything you decide when you're looking for that extra help depends on the type of budget and time you have including the goal you're looking to meet.
Here, I'm assuming you want to meet a high goal (since it's an industrial project).
If you're low on time and high on budget, you'll probably want to get help from a marketing agency and PR firm since they'll be able to help create, polish and run your entire campaign end-to-end as well as get the word out there.
- marketing agencies: Tross, Hyperstarter, LaunchBoom, etc.
- PR firms: Dynamo Communications, Astrsk PR, Proper Propaganda, etc.
If you're high on time and low on budget, you'll probably have to go with the DIY method and piece together different advice you see on the internet to get things going.
- DIIY step-by-step PR if you're low on budget:
https://crushcrowdfunding.com/the-crowdfunding-pr-strategy-that-works-2019-and-beyond/- marketing if you're low on budget requires a lot of time and tons of effort on your end. You'll need to frequent forums to post about your ideas and get feedback. You'll need to create your landing page and configure your email marketing. You'll need to become visible on social media. All this sounds easy, but takes time to get going.