Relying on organic traffic
  • chet.matrine
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    Relying on organic traffic

    by chet.matrine » Fri Nov 10, 2017 9:19 am

    Hey everyone. First time poster, long time reader here. Just wanted to throw my two cents in and see what everyone else thinks. I’ve been thinking about doing a kickstarter project for the better part of 3 years now. I am a big believer in building it and they will come, and I see many others here are of the same mind. I just don’t know how to build something people want though. I just don’t have any ideas on what to make. Does anyone know of a type of product that is not capital intensive? Im looking for a good first experiment to make a campaign out of.


  • alexissmith
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    Re: Relying on organic traffic

    by alexissmith » Fri Nov 10, 2017 9:28 am

    I think tee shirts can be done at a low cost
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    littleguy101
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    Re: Relying on organic traffic

    by littleguy101 » Fri Nov 10, 2017 10:54 am

    Don't get your hopes up kid. It takes year and years of failed attempts before you finally get a win on kickstarter. Honestly the hardest part is making sure you don't get scammed by people when you go live. That's about 90% of the job right there.
  • daisy95
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    Re: Relying on organic traffic

    by daisy95 » Fri Nov 10, 2017 11:03 am

    littleguy101 wrote:Don't get your hopes up kid. It takes year and years of failed attempts before you finally get a win on kickstarter. Honestly the hardest part is making sure you don't get scammed by people when you go live. That's about 90% of the job right there.


    I don't think this is accurate. I am about to launch my first project and I don't think it will take years and years before it succeeds.
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    drudge
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    Re: Relying on organic traffic

    by drudge » Tue Jan 02, 2018 9:15 pm

    yes i think this is a true to an extent. If you've got a great product then obviously you don't need to do any marketing. I bet none of those big campaigns even spend a diem on marketing... lucky for them.
    we will not be silenced! we are just getting started!
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    DaveGarber1975
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    Re: Relying on organic traffic

    by DaveGarber1975 » Wed Jan 03, 2018 2:05 am

    drudge wrote:If you've got a great product then obviously you don't need to do any marketing. I bet none of those big campaigns even spend a diem on marketing... lucky for them.


    You might not "need" to do any marketing, but it can still help. Especially if you value expanding your customer base more than you value having profits. In some cases, marketing can help tremendously, turning a five-figure campaign into a six-figure one, or a six-figure campaign into a seven-figure one, et cetera.

    Speaking of big campaigns, it's inaccurate to say that they don't spend a dime on marketing. I know for a fact that at least some do, and our sales team could probably take an educated guess as to what percentage do. Although I don't have any precise numbers, I can say for sure that, out of all the 250+ Kickstarter campaigns that raised over $1,000,000 each, the following campaigns DEFINITELY used marketing:

    BAUBAX travel jackets
    Everyday messenger bags
    Filippo Loreti smart luxury wristwatches
    Amabrush automatic toothbrushes
    Ticwatch S & E smartwatches
    Liberty+ wireless headphones
    Purple Pillow head beds
    Kuroi Hana Japanese knives
    ADV3NTURE hoodies
    HyperDrive Thunderbolt 3 USB-C hubs
    NOMATIC travel bags
    Vi artificial intelligence personal trainers
    Field skillets
    Noria window air conditioners
    PUGZ wireless earbuds
    Trunkster zipperless luggage
    Cubiio compact laser-engravers
    Ravean heated down jackets
    Barracuda smart collapsible ergonomic designer luggage
    MEATER wireless smart meat thermometers
    HiddenHUB adaptive sound systems
    BetterBack posture improvement straps
    LVL wearable hydration monitors
    Solo Stove Bonfire fire pits
    SMART BELTS
    FaceCradle travel pillows
    UPRIGHT GO posture-correcting devices
    FireFlies affordable wire-free earbuds
    Steadicam Volt smartphone stabilizers
    Knix Wear Evolution brassieres
    EOZ Air wireless headphones
    Filippo Loreti Italian luxury watches

    I know that these campaigns engaged in marketing because they hired my employer Funded Today to do at least some of their marketing for them. They often conducted their own in-house marketing at the same time, and some even worked with multiple agencies.
    I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at www.funded.today and/or www.fundedtodayreviews.com
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    DaveGarber1975
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    Re: Relying on organic traffic

    by DaveGarber1975 » Wed Jan 03, 2018 2:18 am

    chet.matrine wrote:I am a big believer in building it and they will come


    I agree that, if you create a good enough product, then it'll virtually sell itself.

    And, in such cases, a great presentation coupled with great promotion will only enhance the success that it would naturally enjoy on its own.

    And, conversely, marketing can only do so much for a bad project. It can only present reality in the best light possible---it can't change that reality. And if the reality is that the figurative Mustang that you built turned out to be a figurative Edsel instead, then even the best marketing on Earth won't be able to save it.

    In short, your product-and-price is always key and, if you don't get that right, then the rest ultimately won't matter much.
    I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at www.funded.today and/or www.fundedtodayreviews.com

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