by inflexionUSA » Wed Aug 07, 2013 2:50 am
Hi Darlene,
I am looking for a PR firm myself. I do not have anyone to refer just yet, as I have just begun my search. My suggestion would be to contact several firms and discuss with them directly about your project. Make sure they provide specifics that relate directly to your project. Generalizations can be found by yourself.
You may have noticed there has been a change in the overall look and feel of many highly successful projects. It’s no accident. This has become science.
Depending on your project, social connectivity, experience and goals a PR firm may or may not be necessary. Regardless, it is increasingly more and more important to understand which buttons to push and when.
Many here on this forum are finding out first hand how difficult this process is, it certainly has been for me. I believe however, that difficult is a relative term. First if you are solely relying on friends and relatives - this is going to be difficult. But more to the point, everything is difficult until you figure it out. Your JOB is to figure it out.
I do not know Command Partners, but I did take a look at their website for you. They are positioning themselves as a top digital agency emphasizing social media marketing, SEO, lead generation ... These are certainly the type of activities that a successful crowd funding campaign requires.
Their COO appears to have a good grasp of Kickstarter. He blogs about it and apparently has spoken at a Charlotte Business Fair discussing crowd funding. In addition their team is well credentialed with several masters degrees in communications / PR from UNC which is highly touted in this area.
The days of running a successful crowd funding campaign are no longer left to chance. Today’s campaigns are executed with military planning and precision. What you are looking for is a firm that can not only define your strategy, but ensure it’s implementation.
One final note, for now, keep in mind that a successful crowd funding campaign should be viewed not as the end game, but the beginning.
I hope this helps, please feel free to contact me if you would like.
James