Crowdfunding PR is one of the most essential strategies for any crowdfunding campaign on Kickstarter and Indiegogo.
The one secret to absolutely nailing it with crowdfunding PR?
Your story matters.Here’s the key about story: people aren’t looking to buy the features of your product, they’re buying the story your product brings into their life.
We can break PR in two types.
- 1. Credibility-building PR
2. Bottom-line boosting PR
When it comes to crowdfunding, especially for the first 20 to 40 thousand dollars, the people that matter most are your actual friends, family, acquaintances, colleagues, coworkers, and anyone else who you have even the slightest amount of personal connection within your life.
It’s these people who will get you over the first hump of your campaign and give it that initial social proof to go above and beyond.
Here are nine better ways to get the coverage that will help your crowdfunding campaign succeed.
- 1. Reach out to your network.
2. Research coverage of similar campaigns.
3. Build relationships ahead of time.
4. Attend events.
5. Email people personally.
6. Test and modify.
7. Make a video (or many!).
8. Target your ads.
9. Create an Infographic.
10. Compile a Press Kit.
Just like you want to be advertising to people at the right place and the right time, you want to also be contacting journalists at the most optimal time for your project.
Before your campaign launches
This should be included in the planning phase of your campaign.
Months, even years prior, you should already be in touch with journalists in your industry.
To learn more about this crowdfunding PR strategy, you can go here
https://crushcrowdfunding.com/the-crowd ... nd-beyond/