by natalieanneink » Thu Apr 30, 2015 9:52 am
My startup, Pulse Play, just launched an Indiegogo campaign for our wearable for racket sports. It looks really great and does a lot of handy stuff: world-wide ranking system, real-time scorekeeping, score announcements, local and friends-only rankings, match history, and opponent finding. We got some great press (The Next Web, Tech Cocktail, Wareable) but after our friends stopped donating, we basically found we had no traction. We raised 30% of our $75K goal in 2 days, but now we've slowed to 1-2 donations/hour with nothing during the night (meaning America isn't engaging).
We've switched tactics now and are trying to push Twitter and get influencers to notice us with a focus on tennis and sports fans, tech influencers, and sports journalists. We also just signed up with BackersClub and might try The Gadget Flow. Luckily since we passed 30% we'll be on the Indiegogo's email list so we're hoping that will drive some traffic this weekend. But the trickle is killing us. We need more momentum!
Any help would be appreciated. The link to the campaign is: bit.ly/pulseplay.