As a creator, once you decide that you’ll be crowdfunding, here are some key differences you should consider before deciding between Kickstarter or Indiegogo.
1. Product type focus
Question for you: what type of product are you launching?
Indiegogo focuses primarily on electronic products and smart hardware, at least more so than Kickstarter. That’s been their main positioning and it’s not slowing down. It’s become a one-stop shop for anyone who wants to build and deliver a product.
On the other hand, Kickstarter is a global crowdfunding platform focused on creativity and merchandising. They’ve always stayed true to its roots in serving those in publishing, film, design, music, craft and games.
2. Tracking
Kickstarter does not allow tracking pixels on their campaign pages.
Of course, there are ways around this by using subdomains and Google Analytics. But this is not as simple or clear-cut as using a tracking pixel and tracking pre-orders directly from the advertising platform. On the other hand, Indiegogo allows you to use tracking pixels and see on the advertising platform which ads are driving pre-orders.
3. Rewards/perks
Question for you: are your rewards/perks going to be released in discrete levels or have multiple add-ons along the way?
Indiegogo and Kickstarter deal with these perks differently.
For one, Indiegogo refers to them as “perks” while Kickstarter calls them “rewards”.
On Indiegogo, backers will choose a perk, indicate their country to add the shipping amount and then check out. With Indiegogo backers can choose as many perks as they want and go through the check out multiple times on each campaign.
4. Promotional channels
Question for you: what types of promotional channels have you pre-planned for your campaign?
The difference between the two is the way projects are curated for these promotional channels.
For Indiegogo, it’s mostly projected that are already doing incredibly well on crowdfunding that will get featured as the top spot in a newsletter. The newsletter for Indiegogo is a very lucrative offer since they can sometimes be the main driver of pre-orders for a campaign.
On the other hand, Kickstarter maintains a very low-key discussion process between Platform Managers as to which campaigns should be featured and why. This discussion usually disregards the amount the campaign has already raised.
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To read each step in more depth and learn about the most key difference between the two for your project, be sure to check out the blog.
https://crushcrowdfunding.com/the-ultim ... ckstarter/