eloisecrowdfunds wrote:No marketing is ever needed if you have a killer product.
That's generally true. Sriracha sauce became commonplace without any marketing at all, as far as I'm aware.
But it's also true that, even if marketing is not "needed," it can still help---and sometimes help a LOT. For example, Funded Today started working with Trakline Express on 2016 Feb 02, and with The Side Winder on 2017 Sep 26, and Kicktraq shows the difference that marketing made in each of those campaigns. Both campaigns were on track to get funded in any case, but they each got funded a LOT more with some great ads and other promotional efforts.
https://www.kicktraq.com/projects/11154 ... ress-belt/https://www.kicktraq.com/projects/34133 ... -with-eas/And there are rare campaigns for which marketing can make all the difference between getting funded and not. Like with SpineGym, which Funded Today began advertising on 2016 Apr 20. Or, quite recently, with Siggie Lodoen, which Funded Today started advertising on 2017 Dec 08. Both campaigns arguably offered sufficiently-good products and created sufficiently-good presentations, but each would have still failed without good marketing.
https://www.kicktraq.com/projects/76753 ... t-of-your/https://www.kicktraq.com/projects/17831 ... sports-br/Marketing definitely can't help everyone, though. Like ZLATE, for example. Funded Today started advertising that one on 2015 Dec 02 and, no matter what they tried, nothing worked. Not even a single page-visitor pledged.
https://www.kicktraq.com/projects/18936 ... and-and-d/So, I do agree that having a "killer" product is the greatest key to any project's success. If you offer a great product (like the aforementioned Sriracha sauce), then it'll practically sell itself. And, for products like that, an effective presentation combined with effective promotion will only enhance the success that it would naturally enjoy without those things. But, conversely, no amount of skilled marketing or video-production/page-design can compensate for a fundamentally-flawed product (or service). As the tragic tale of Ford's Edsel illustrated so well. Ultimately, people are who they are and products are what they are, and salespeople can do little to change such realities---they can only try to present reality in the best light possible, but the rest is up to shoppers to freely choose for themselves.