Hi Stephen,
I haven't ran my own KS campaign, I'm not creative enough to come up with a great idea yet.
If you take a look at my site, I promote campaigns and we write about them on the gifts site. I also do consulting, working on campaigns at (preferably) pre-launch to when the campaign goes live.
My focus is finding influencers in your specific field, contacting individuals directly and finding those who have written about your competitors in the past.
I wrote a piece you might find interesting on the Top 100 Crowdfunding Influencers:
http://www.linkedin.com/pulse/100-crowd ... giles-daweIf you need any help with your campaign (pre-launch stage?), feel free to get in contact.