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Hello, I've run campaigns in both indiegogo and kickstarter and in my experience the community and the impact I had was better in kickstarter.

Hi!

I see this question all the time and it really comes down to a few points:

1. Product type focus

Indiegogo focuses primarily on electronic products and smart hardware, at least more so than Kickstarter. That’s been their main positioning and it’s not slowing down. It’s become a one-stop shop for anyone who wants to build and deliver a product.

On the other hand, Kickstarter is a global crowdfunding platform focused on creativity and merchandising has always stayed true to its roots in serving those in publishing, film, design, music, craft and games.

With this said, be sure to see if the product your launching matches well with the type of audience that frequents the crowdfunding platform.

2. Tracking

Kickstarter, to the dismay of many internet marketers, does not allow tracking pixels on their campaign pages.

On the other hand, with Indiegogo you are able to put down exact tracking pixels and see clearly on the advertising platform which ads are driving pre-orders.

Don’t let tracking pixels be the main reason that you decide on one platform over the other, especially since there are ways around having no integrated pixels.

3. Rewards/perks

Indiegogo and Kickstarter deals with these perks differently. For one, Indiegogo refers to them as “perks” while Kickstarter calls them “rewards”.

On Indiegogo, backers will choose a perk, indicate their country to add the shipping amount and then check out. The key difference is that on Indiegogo, backers can choose as many perks as they want and go through the check out multiple times on each campaign.

On Kickstarter backer scan only pick one reward per account per campaign. Backers will choose a reward, pick a shipping location and then have the option to add any additional contribution they would like to give to the campaign before checking out.

4. Promotional channels

The main promotional channel on Kickstarter and Indiegogo are quite similar in nature - newsletters, special badges on the page, features on the homepage and features on social media channels of the respective platforms.

The difference between the two is the way projects are curated for these promotional channels.

For Indiegogo, it’s mostly projects that are already doing incredibly well on crowdfunding that will get featured as the top spot in a newsletter (a very lucrative offer since newsletters can sometimes be the main driver of pre-orders for a campaign).

On the other hand, Kickstarter maintains a very low-key discussion process between Platform Managers as to which campaigns should be featured and why, usually disregarding the amount raised for the campaign.

5. Project support

Indiegogo prides itself as being a platform where Campaign Strategists are assigned to help you succeed. You’ll have direct access to Campaign Strategists who will offer pointers and campaign-specific strategies. They’re also available to review your campaign page and provide any feedback to you before launch.

Although Kickstarter does not necessarily assign Campaign Strategists, they’ve built up an incredibly comprehensive library of resources. The Kickstarter community is large and very active; comments and questions from a new Creator is always quickly answered by another more seasoned entrepreneur or a Kickstarter representative.

To sum up:

• There is no “better”.
  The platform you choose should work well for what YOU are launching.
  No matter the platform, you as a creator have the ability to get fully funded and achieve success if you are prepared and dedicated to your launch.

For more you can read here: https://crushcrowdfunding.com/the-ultim ... ckstarter/