by Magnus » Wed Sep 17, 2014 3:06 am
Man, an interesting mix of replies to this subject - here's my take...
The short answer:
It depends.
The long answer:
It depends ...on what you're trying to achieve.
I approached my first crowdfunding project with the aim of launching more projects and ultimately turning it into a business (almost there now - woohoo!).
I produce reasonably high-end titanium pocket-tools, gadgets and so on - and so my main aim, from the beginning, was to build and maintain a relationship with Backers.
So telling stories and putting myself out there is all part of this.
Here's a copy+paste of my [current] Kickstarter Biography (I don't want to link to it as it will most likely change and this post will seem redundant):
--- Biography ---
Okay, so the slightly-curious part of you wants to know more about me? Well okay.
Here's the down-and-dirty...
I am the self-professed "King of Quality". I have little time for products (or services for that matter) that are anything but the best.
I'm no billionaire...
And because I'm not a billionaire yet - then I really can't afford the "best" of everything in all things. However, I make sure, for what my finances allow - I BUY THE BEST I CAN AFFORD RIGHT NOW!
When I was a kid...
I used to build, make and modify things in our garden shed. In fact, I can't even own a simple ball-point pen without modifying it (it's usually only a matter of minutes before it's in pieces and I'm making the spring stronger or "improving" it in some other way...).
I think it's hereditary...
My grandfather, in the days when cars were rare where he lived, was not content with just having a petrol car - he built some whacky gadget to make the thing run on butane-type gas! (we're talking decades before LPG even came on the scene)
In fact, I'm convinced it's hereditary...
My Father runs not only his car - but the hot water and heating in his entire house - on vegetable oil! (you gotta see it - it'll blow your mind)
Genetics or not...
This combination of only accepting the best in life - together with the inventive/innovative streak that runs through my family - has ultimately led me to start designing and making products that I believe are truly the best money can buy.
So... has this little "bio" given you some insight into who I am? I hope so.
Now it's up to YOU...
Join me in ridding the world of poor-quality, sub-standard products...
If you're reading this - there's a good chance I currently have a Kickstarter Campaign running. If I do - then you can bet your bottom dollar that it's some ridiculously high-quality, Magnus-must-be-insane product.
If you've backed it - thank you! I promise, hand-on-heart, that you will love what you've backed. If you've not backed it - then you really need to decide whether you want the best in life - I'm as serious as a heart attack!
Here's the thing...
Kickstarter is what allows someone like me (who has bucket-loads of ideas, passion, drive and purpose) to take the "leap" from late-night, kitchen-table, back-of-the-envelope type designing and building ...to reaching the "next level" and put my ideas in your hands (literally!).
I look forward to shipping my next product to you!
Magnus
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