No Mess Charley wrote:This reminds me of the old "what is the definition of a consultant" joke. You know the one about the guy who knows how to make love in 100 different positions, but has never had a girlfriend.
Okay, I can understand where you are coming from, in some aspects, but similarly if I contract a marketing company and pay upfront fees, what guarantee do I have that they have the skill to actually properly market and launch my product on Kickstarter. You mention trust, but when you look into it, the Internet is full of third party marketing company reviews, including ones on this forum, that charge exorbitant marketing consultancy fees to inventors and then not deliver on their alleged expertise. Considering the circumstances, your suggestion that inventors would be the untrustworthy party in any agreement like this, is highly unlikely.
Of course, under what I am suggesting, prior to signing any sort of performance based agreement, there would have to be due diligence carried out by both parties and any funds held in escrow through a third party, with the marketing company accordingly paid, based on performance, at the completion of the Kickstarter campaign. If successful, I would imagine a lot of the inventors' companies would be more than happy to retain the marketing company services on an ongoing performance basis. I know I would!
lowkey wrote:No Mess Charley wrote:This reminds me of the old "what is the definition of a consultant" joke. You know the one about the guy who knows how to make love in 100 different positions, but has never had a girlfriend.
Okay, I can understand where you are coming from, in some aspects, but similarly if I contract a marketing company and pay upfront fees, what guarantee do I have that they have the skill to actually properly market and launch my product on Kickstarter. You mention trust, but when you look into it, the Internet is full of third party marketing company reviews, including ones on this forum, that charge exorbitant marketing consultancy fees to inventors and then not deliver on their alleged expertise. Considering the circumstances, your suggestion that inventors would be the untrustworthy party in any agreement like this, is highly unlikely.
Of course, under what I am suggesting, prior to signing any sort of performance based agreement, there would have to be due diligence carried out by both parties and any funds held in escrow through a third party, with the marketing company accordingly paid, based on performance, at the completion of the Kickstarter campaign. If successful, I would imagine a lot of the inventors' companies would be more than happy to retain the marketing company services on an ongoing performance basis. I know I would!
too long for a simple answer.
go with Funded Today, if your campaign performed well, they will take 30% of everything. That should obey your set of rules.
No Mess Charley wrote:This reminds me of the old "what is the definition of a consultant" joke. You know the one about the guy who knows how to make love in 100 different positions, but has never had a girlfriend.
Okay, I can understand where you are coming from, in some aspects, but similarly if I contract a marketing company and pay upfront fees, what guarantee do I have that they have the skill to actually properly market and launch my product on Kickstarter. You mention trust, but when you look into it, the Internet is full of third party marketing company reviews, including ones on this forum, that charge exorbitant marketing consultancy fees to inventors and then not deliver on their alleged expertise. Considering the circumstances, your suggestion that inventors would be the untrustworthy party in any agreement like this, is highly unlikely.
Of course, under what I am suggesting, prior to signing any sort of performance based agreement, there would have to be due diligence carried out by both parties and any funds held in escrow through a third party, with the marketing company accordingly paid, based on performance, at the completion of the Kickstarter campaign. If successful, I would imagine a lot of the inventors' companies would be more than happy to retain the marketing company services on an ongoing performance basis. I know I would!
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