by DaveGarber1975 » Wed Jan 03, 2018 3:59 am
Getting featured in Indiegogo's newsletter is your best option. It'll bring a deluge of pledges, but only for a day or so.
As for other marketing options, the techniques that are most likely to bring you the most pledges are, in order: (1) social-media advertisements, (2) cross-promotions, (3) affiliate marketing, and (4) public relations.
PR is popular but, because it tends to produce sales more slowly, it's generally better-suited for established companies than fleeting campaigns; however, since your campaign is already funded and on InDemand, PR may be more profitable than if you were still seeking to reach your goal.
For affiliate marketing, Funded Today's Cashback Network is good for creators seeking a comprehensive marketing agency, but you'll likely need to qualify to get enrolled in it. If you'd like an a-la-carte service, then you should consider Kickbooster, which also offers more flexibility in working with your profit margins.
For cross-promotions, it's best to focus on similarly-sized campaigns that either offer complimentary (not competing) products or appeal best to similar demographic segments.
For social-media advertisements, you're most likely to find success on Facebook. Just choose the best images that you can find, add some good text, and try to make your ad look like something that a friend would post rather than an obvious advertisement for something.
And, if you'd like to consider some hired marketing help, then please feel free to contact my employer Funded Today.
I work for Funded Today, which has helped hundreds of crowdfunding projects on Kickstarter and/or Indiegogo to raise over $175,000,000 altogether. How may we help you? Please learn more at
www.funded.today and/or
www.fundedtodayreviews.com…