"A 2D, story driven sci-fi fantasy RPG with a theme of discovery, and a comic based art style. Returning to the roots of JRPGs."
A design contest could be interesting. The blog (or social media) content is usually meant to sort of reel in new supporters for a product launch, so I would begin to brainstorm by considering the following:
- What types of people supported the game in the past and what do they like to read or learn about? For example, maybe browse some subreddits and look at what posts are getting upvoted. Maybe up-and-coming RPG designers want to learn how to make a game and sharing resources that you find to be helpful in making a game would be good.
- How can you solve problems that readers have? For example... a lot of RPG designers are now thinking about running a Kickstarter. The problem is they don't know what it's like or what to expect. Doing a post-mortem might be useful to them and get you some new readers.
Another example would be that maybe someone looking to get into the community of RPG gaming design doesn't know where to start so a post like this one (the one I did on MMO) might be helpful:
post10108.html?hilit=mmo#p10108The contests could be a way to get amateur designers in front of a larger audience or be entertaining.